In a continuing effort to promote their new stadium in Arlington, the Dallas Cowboys have launched a website dedicated to that specific purpose. As reported by the Ft. Worth Star-Telegram:

The interactive map is the newest tool the team is employing to persuade current season-ticket holders to buy into the $1.1 billion stadium under construction in Arlington. The site was launched last week for the 15,000 account holders eligible to purchase reserved seats for the 2009 season.

Chad Estis, the Cowboys’ vice president of sales and marketing, says more than 60 percent of the team’s 15,000 account holders have viewed the site since it launched last week. While only account holders can purchase tickets from the site, any fan can view the map’s panoramic images of the stadium.

Estes also said his staff of 36 salespeople have spent seven months attempting to sell the most-expensive club seats ($340 per ticket) in one-on-one appointments. However, Estes added that they can’t “meet everyone face to face” to sell their reserved tickets, which price between $59 and $129 per game.

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