Anheuser-Busch has signed on to fill one of the four “corner sponsors” for the new Jets/Giants stadium, which is scheduled to be ready for the 2010 season. As reported by The NY Daily News:

"We are very proud that great American brands like Budweiser and Bud Light are extending their historic relationship with the Meadowlands by committing so significantly to the future through this cornerstone partnership," Jets chief executive Woody Johnson said.

The announcement came shortly after Metlife signed on to sponsor the first of the four corner sponsors. Each of the four “cornerstone partners” are expected to pay between $10 million and $15 million a year for their sponsorship agreement.

Under this agreement, Anheuser-Busch will construct a 25,000 sqaure-foot Budweiser and Bud Light branded plaza, in addition to a 4,000-6,000 square-foot sports bar on the north side of the stadium. The deal also includes a “significant presence” for Anheuser-Busch on Jets/Giants radio broadcasts.

Anheuser-Busch is the official beer for 28 of the 32 NFL teams.  

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Nick Kappel is a staff member for the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey.

He can be contacted through the Business of Sports Network's Author Profiles

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