The Dallas Cowboys and Bank of America have reached an agreement to extend their current sponsorship deal for another 10 years. An announcement is expected sometime today. As reported by the Dallas News:

The agreement, which begins in the 2009 season, will give the nation’s largest retail bank rights as the “official” bank of the Cowboys, along with game tickets, a fantasy camp, a suite at the new stadium, as well as signage and the ATMs there.

The company will be allowed to continue their advertising of Cowboys-branded banking products, and will be considered one of the five “Founding Partners” for the estimated $1.1 billion Arlington stadium.

Officials would not release any financial details, but sources close to the situation estimate the deal’s worth to be about $40 million.

Walter Elcock, president of Bank of America Texas, said the Cowboys’ “iconic branding and nationwide appeal” is part of what attracts fans to the team, making them an ideal partner.

“The Cowboys play as strong in the East and the West as they do here, and cross many socioeconomic groups,” Elcock said.

Cowboys’ owner Jerry Jones went on to add: “For nearly two decades, Bank of America has been a strong and active partner of the Dallas Cowboys. We are very proud to build upon that relationship with this significant extension, which offers new and exciting ways for us to team up and celebrate Cowboys football with customers and fans throughout the region.”

The Bank of America, which has also held sponsorship agreements with the New England Patriots and Washington Redskins, has sponsored the Cowboys since 1993.

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Nick Kappel is a staff member for the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey.

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