 The most loyal 18-24 year-old fans of the National Football League are in the Pittsburgh and Baltimore markets, according to a survey by Scarborough Sports Marketing. According to Scarborough, 6 percent of 18-24 year-olds in Pittsburgh call themselves “avid” fans, the highest interest, while 8.8 percent call themselves “loyal”. Pittsburgh was followed by Baltimore (5.9% avid, 8.2% loyal), Indianapolis (5.0% avid, 7.8% loyal), Denver (4.6% avid, 6.4% loyal), and Philadelphia (4.3% avid, 7.0% loyal). At the other end of the spectrum, the Bay Area (defined as San Francisco-Oakland-
San Jose) is the least loyal (1.7% avid, 3.6% loyal) followed by Green Bay-Appleton (1.9% avid, 6.5% loyal), New York (2.0% avid, 3.4% loyal), Detroit (2.2% avid, 4.6% loyal), and Phoenix (2.2% avid, 4.0% loyal). “Avid” is defined in the reports as those that are “very interested” in the NFL, while “loyal” is defined as “very or somewhat” interested. Source: Scarborough Sports Marketing
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