"In this interactive age, people want to experience their entertainment and leisure time to the fullest, and this extraordinary new place gives them a totally unique multi-sensory taste of CBS past, present and future," said Leslie Moonves, President and CEO of the CBS Corporation. "With the feel of a TV studio, a broadcast control room and fine dining all in one unique environment, visitors to the CBS Scene will be blown away by a full entertainment experience that they can't find anywhere else. We're thrilled to partner with The Kraft Group to bring this innovative restaurant and bar to life in one of New England's hottest locations."

"CBS Scene occupies the most prominent location in Patriot Place and deserves it," said Robert Kraft, Chairman and CEO of The Kraft Group. "From concept to completion, CBS Scene has been one of the most impressive projects undertaken by The Kraft Group. We are proud to partner with CBS, one of the few premier entertainment and sports programming brands in the country, to deliver such an exciting and cutting-edge dining and entertainment experience to the public. It is certainly one of the most unique restaurants in New England, and I believe it will be one of the most popular."

"Watching TV and eating have been great partners for years, but never before like this," said George Schweitzer, President of the CBS Marketing Group, whose creative team developed all of the content for the CBS Scene.

"From the moment they walk in, visitors are transported into a world of entertainment filled with cool, high-tech and impressive displays, branding for CBS and its programs and an amazing array of choices -- both in what to watch and what to eat. The CBS Scene is an incredible new way for viewers and users to engage with our content."

"With so much CBS history and programming to deliver across different mediums, and with so many CBS television and radio partners now having another broadcast location, people will be surprised by how much will be going on at CBS Scene day to day," said Jonathan Kraft, President and Chief Operating Officer of the Kraft Group. "The activity combined with the technology in play creates an exciting atmosphere."

The CBS Scene includes a restaurant, two bars, private meeting space, a retail outlet selling CBS merchandise and an unprecedented arrangement of technology, content and graphic art. In addition, the CBS Scene has broadcasting facilities for the CBS Network, CBS Sports and the company's local Boston TV and radio properties, including WBZ-TV, TV38 (WSBK-TV), WBZ-AM 1030, WBCN-FM (the flagship station of the New England Patriots), WBMX-FM, WODS-FM and WZLX-FM.

Source: CBS

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