The Coaches Club combines the best seats in football -- on the sideline around the 50-yard line -- with access usually reserved for coaches and players. Club members will be able to stand on the field and watch the game, five yards off the Jets bench, or step inside to a private 20,000 square foot bar and lounge designed by Nobu architect David Rockwell. In addition to complimentary food and beverage, Club members receive free VIP parking adjacent to the stadium and can buy tickets to other events when available.

"This will be the first time in sports that the market will set the price for the best seats in the house," said Jets Executive Vice President of Stadium Development and Finance, Thad Sheely. "We selected StubHub as our partner for this innovative approach because they essentially created the online ticket marketplace."

Matt Higgins, Jets Executive Vice President of Business Operations, said, "Coaches Club members will be able to literally stand behind their team - on the field, on the 50- yard line, five yards off the Jets bench. There is simply no better seat in sports, and no better gameday experience in the NFL."

The initial auction will open with a minimum bid of $5,000 per seat license in order to prequalify bidders. Bidding on a variety of seat locations -- including front row and 50- yard line tickets -- will be staggered throughout the auction. Tickets will be auctioned in minimum lots of two. More detailed information is available at www.JetsCoachesClub.com.

"Facilitating this first of its kind auction once again supports StubHub's commitment to innovate in the ticket industry," said Chris Tsakalakis, president of StubHub. "The Jets" unique approach will break new ground in the primary ticketing market when the buyer decides what the seat is worth."

The New Jets Stadium is scheduled to open for the 2010 season. The team announced its seating plan in late August which included no personal seat licenses (PSLs) for all 27,000 seats in the upper bowl and the option for all PSL owners to pay over five years.

Aside from the Coaches Club auction, the sale of seats in the new stadium will use a priority system based first on seniority, according to Jets box office records, and then on current seat location. Waitlist members will have the opportunity to purchase seats after season ticket holders.

Source: StubHub

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