Starter Me Up: Tony Romo Signs Largest Endorsement Deal in NFL History

Written by Maury Brown

Sunday, 21 September 2008 05:10

Dallas Cowboy quarterback Tony Romo has signed a five-year, $10 million endorsement deal with STARTER, which is believed to be the biggest footwear and apparel deal in NFL history.

The closest deal prior was Reggie Bush’s five-year, $5 million deal with adidas.

What makes the deal interesting is that Reebok has an exclusive agreement with the NFL (for more, see NFL and Reebok Win Legal Challenge Over Team Logo Hats). With that deal in place, Romo will be prohibited from wearing STARTER footwear on the field during NFL games.

Source: Ft. Worth Star-Telegram

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Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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