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On the day after the Boston Red Sox froze ticket prices across the board for the first time in 14 years, and the New York Yankees reported that suite sales have stalled, the National Football League announced that they will be lowering the price of playoff tickets this season by an average of 10 percent due to “the economic challenges facing fans.'' Commissioner Goodell sent pricing guidelines to those teams in the playoff hunt, “also authorized them to charge less for tickets to opening-round games than for playoff games the following weekend, the league said in a news release.” As reported by Bloomberg News: Goodell said last month that the NFL, the U.S.'s most-watched television sport, couldn't reduce the cost of regular- season tickets because most had already been sold, and at prices set by the teams. The league is cutting the price of 1,000 Super Bowl tickets to $500 from $800, the first time the NFL has cut the price of tickets to the title game. It said in October that some tickets to its Super Bowl title game would reach $1,000 for the first time. According to Team Marketing Report’s Fan Cost Index for the NFL, the average ticket in the NFL is $72.20 this season, an increase of 7.9 percent over last year's $67.11. The cost of taking a family of four to a game, including tickets, beers, hot dogs, soft drinks, parking and ball caps – the Fan Cost Index – rose 7.1 percent to $396.36.
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